Visuals tend to stick more with humans compared to what is heard. Rolling out a logo might not seem like a big deal, but I can tell you it is. Do you want to know why? A logo is simply an identity, representing your brand wherever it goes. Commissioning a logo design can be a big deal, because it sets the brand, in this post, I’ll show you 5 Best Ways to Commission a Logo Design
Considering you know why a logo is so essential to your business or brand, you need to put so many things into consideration when about to commission a logo design. This is going to take you through the five best ways to commission a logo.
5 Best Ways to Commission a Logo Design
1. Define your brand identity and design requirements.
The first step in commissioning a logo is to comprehend your brand identity, and the specifications for your logo before you begin working with a design studio. You can ask yourself these few questions;
- Why do you need a logo?
- What meaning do you wish to give off via your logo?
- Which font types and colors do you like best?
- What are your rivals’ logos up to these days?
- Who is your target audience?
- Is the logo what your audience would love to see?
It will be easier for the design firm to build a logo that complements your business identity if you have a clear understanding of what you want and also what you think would be acceptable to your audience.
2. Research and choose a reputable design.
The first step in hiring a logo designer is to research and identify a reputable firm with an impressive portfolio of past work. To get a sense of their approach and the caliber of their work. You can do this by either visiting their website or their social media pages. This will let you know if they have a good reputation in the field and you may also read reviews and client testimonies.
3. Provide a detailed design brief.
It’s time to give a thorough design brief once you’ve selected a design agency or freelancer and know your brand identity and design requirements. Your company name, tagline (if applicable), target market, preferred design elements, and any other details that you know would aid the design firm or freelancer in producing a logo that satisfies your requirements should all be included in the design brief.
4. Collaborate with a design agency.
The creation of a logo requires a lot of collaboration. Throughout the design process, collaborate closely with the design studio to offer comments and recommendations. Since they are design professionals, they may have ideas you haven’t thought of, so be open to their ideas and suggestions as well.
5. Protect your logo design.
Once you’ve finished creating your logo, it’s crucial to register a trademark for it. By doing this, you’ll stop others from using your logo, perhaps weakening the identification of your company. Ensure your logo is adequately protected by seeking legal advice from a trademark attorney.
There you have it, the 5 best ways to commission a logo design! Do your homework, specify your brand identity and design requirements, offer a thorough design brief, work with the design agency, and safeguard your logo design, just to name a few.