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When is the Best Time to Post on TikTok?

TikTok is a social media platform owned by the Chinese company ByteDance. TikTok is a unique app that allows users to publish videos with a duration of 15 seconds to 10 minutes that hosts a variety of user-submitted videos. These videos can be pranks, stunts, tricks, jokes, educational content, and dances. So before your videos can go viral on you must know the best time to post on TikTok.

TikTok is one of the most used apps in the world. It has been made convenient for everybody by making it available in 40 languages. The social media app was released initially in September 2016 and it was launched in 2017 for both IOS and Android devices. It has helped both novice and professional artists to create content easily with various effects, background music, and sticker in their videos. TikTok became the third fastest-growing brand in 2020 and grew to become the most popular website in 2021.

TikTok has become the biggest social media platform with over 3.8 Million active users every day, these new users don’t know that there is a specific time with various days to post and publish content on TikTok, they end up posting immediately after creating content, and end up with no view. That might not be the best thing to do to get enough engagements after posting.

TikTok has a lot of users. You might have to pay extra attention to posting time in other to get more followers. And also to get an increase in likes, comments, and possibly followers. Before posting there are some other important factors you need to consider like your audience, the hashtag, the sound you use, and lastly the content quality.

Best time to post on TikTok

Recently, Influencer Marketing Hub conducted a huge social media study and the following are the best time to post on TikTok in EST.

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The Best Time to Post on TikTok is;

Monday: 6 AM, 10 AM, 10 PM

Tuesday: 2 AM, 4 AM, 9 AM

Wednesday: 7 AM, 8 AM, 11 PM

Thursday: 9 AM, 12 PM, 7 PM

Friday: 5 AM, 1 PM, 3 PMF

Saturday: 7 AM, 8 AM, 4 PM

According to Influencer Marketing Hub, there are three recommended times to post on TikTok. From the above listed times which, are Tuesdays at 9 AM, Thursdays at noon and Fridays at 5 AM all EST. To find the highest engagement rates, the study analyzed over 110,000 posts on TikTok. There are several factors to also take into account after you decide on the posting time.

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Why is posting time important?

Influencer Marketing Hub took its time to analyze the posting time because it is essential to trigger and understand the algorithm that TikTok uses to increase views for your videos. The algorithm decides on how many watches, time, views, and engagement a video gets before they push it further. It is also essential to post videos consistently to get as much engagement as you can get when people are online to watch it not when they are busy with something else.

It is also very important to figure out who your audience is. This is also an important factor to consider with the posting time, for you to reach your target audience. Also, TikTok has a feature called TikTok’s Analytics, to use this feature you need to switch to a Pro account.

Most times when you post videos on TikTok and you don’t get enough views, you might be discouraged. There are also other factors to consider when growing followers on TikTok apart from posting time.

Firstly, know where your audience is located which will enable you to establish the best time to post (your time zone and theirs).

You also need to find a special trait and share it, making more content with collaboration, uniqueness, and hashtags. Following these tips always will grow your followers in no time.


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